WHY IT ISN'T WORTH BEING UP THIS EARLY

So I'm watching the morning show on MSNBC and they are talking about the iPhone. Here is an example of the insightful Apple-related analysis that is available at 7:20 a.m.:

"They're working with a very difficult landscape because the cell phone market is fractured and there's a good segment of the population that already has phones so there's only a few people left to buy phones so the challenge here will be to get people to switch."

An excellent point. Apple's really going to have a tough go at this because most people already have a phone. Man, if only Apple had done some market research. In other news, BMW is going to have a hard time selling cars next year because, it turns out, most people already have cars. Good Lord. I'm going to bed.