CAPTAIN OBVIOUS

So I have a hat that I got at the Brooklyn Brewery. I was in the grocery store the other day and the guy in the checkout lane looks at my hat and says, "Brooklyn Brewery? Where's that?" Turns out it's in Brooklyn. The thing is, I had a similar conversation at work a few months ago: "Where'd you get that hat?" Brooklyn Brewery. "What's that?" It's a brewery. "Where is it?" Brooklyn. Are we not journalists? Shouldn't we be able to figure these things out on our own?